What is PageRank ?
PageRank is a numeric value that defines how significant a page is on the internet.

Google determined that when a page links to another page, it is in effect voting for that other page. The more votes that are cast for a page, the more significant the page must be. Also, the relevance of the website that is casting the vote decides how valueble the vote itself is.

Google analysises a page's importance from the links/votes cast for it. How significant each vote is taken into consideration when PageRank is calculated. PageRank is Google's way of choosing a websites importance. It is significantly important because it is one of the elements that decides a page's placement in the search results SERPs.

It Is not the sole factor that Google uses to rank websites, but it is an crucial one. Notes: Not all links are considered by Google. For example, they prohibit links from known link farms. Some links can have a website penalized by Google. Webmasters cannot control which sites link to their websites, but they can decide which sites they link out to. For this reason, links into a site cannot damage the website, but links from a site can be damaging if they link to know blacklisted sites. So be certain of which sites you are linking to. If a website has PageRank0, it is usually a penalty (or new site), and it would be foolish to link to it.

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